PRIVACY POLICY

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our, website and/or blog?
When making a tour reservation on our site, where appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to assist us in processing a tour booking or your request to receive our monthly email newsletter.

When do we collect information?
We collect information from you when you make a tour reservation, subscribe to our newsletter or you elect to enter information on our site (e.g. fill-out the Contact Us form and/or use our Chat functionality).

How do we use your information?
We may use the information we collect from you to reserve your and/or your group’s space on the tour(s) with DETOURS American West and our partner tour operators, you’ve requested via our website, upon your request we enroll you to receive our newsletter, respond to a survey or marketing communication, to manage sessions while you surf the website, or use certain other site features in the following ways:

  • To quickly process your transactions.
  • To send periodic emails regarding your order or other news and/or information about our work.

How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all communications with our web servers, including sensitive/credit information you supply, is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places a tour booking, and/or submits their information so as to maintain the safety of your personal information.

All monetary transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your “shopping cart” which are used for tour reservations bookings. They are also used to help us understand your preferences based on your? previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate, not personally identifiable, data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Help remember and process the items in the tour registration “shopping cart”.
  • Understand and save users’ preferences for future visits.

Additionally, cookies needed to support Google Adsense, Analytics, Facebook and other digital advertising platforms may be used at various times in support of our advertising efforts.

You may choose to have your computer warn you each time a cookie is being sent, or you may choose to turn off all cookies. You do this using your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If users disable cookies in their browser:
If you disable cookies, some features that make your site experience more efficient will also be disabled resulting in some of our services not functioning properly.

The tour booking/reservations and checkout functionalities will not operate without cookies enabled. However, you may still make a tour booking and/or reservation over the telephone.

Third-Party Disclosure
While we do employ secure 3rd party systems (e.g. our Customer Relationship Management system), we do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with sufficient advance notice of such transfer to permit you to decline the transfer. This exclusion does not include our website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing our users, so long as those parties agree to keep such information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

However, non-personally identifiable visitor information (e.g. traffic data, click data, etc.) may be provided to other parties for marketing, advertising, or other uses.

Google
Google’s advertising requirements are summed up by Google’s Advertising Principles. They were put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We have implemented the following:

  • Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and/or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
You may set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out of the receipt of any (?) advertising by Google by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:
You may visit our site anonymously.

This privacy policy is accessible via a link to it in the footer of our website, and therefore on every page.

Our Privacy Policy link includes the word ‘Privacy’ and may easily be found on the page specified above.

You will be notified of any privacy policy changes:

  • On our Privacy Policy Page

You may change your personal information:

  • By emailing us
  • By calling us

How does our site handle do not track signals?
Our site does not honor do not track signals. We do not honor them because our eCommerce functionality would not function without cookies and related technologies.

Does our site allow third-party behavioral tracking?
No, we do not allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

CAN SPAM Act
The CAN-SPAM Act is the law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Process tour bookings/registrations and/or event registrations to send information and updates pertaining to tour bookings/registrations and/or event registrations.
  • Market to our mailing list or continue to send emails to our opt in subscribers after the original transaction has occurred.

To be in accordance with CAN SPAM we agree to the following:

  • NOT use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can:

  • Follow the instructions at the bottom of each email.

Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.

DETOURS American West
722 S. Perry Ln.
Tempe, AZ 85281

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